Toronto, Ontario, October 14, 2012 – Clek announces an exciting collaboration with Los Angeles-based fashion and lifestyle brand tokidoki. Together the innovative brands will collaborate on a series of one-of-a-kind prints influenced by tokidoki’s larger-than-life designs and characters. The tokidoki for Clek collaboration will include new color ways for the Clek Olli, Clek Oobr and Clek Foonf child passenger safety seats.
“The tokidoki for Clek partnership was a natural way to expand upon our design DNA,” explained Clek President, Chris Lumley. “Tokidoki’s commitment to innovative design matched our own, while their worldwide following and cult status among young parents made this a natural fit.”
“Clek is a great brand that embodies the tokidoki spirit. We love to work with companies like Clek that are making breakthroughs in technology coupled with functional design. The tokidoki for Clek collaboration is a strong example of where art, progressive technology and children’s car seats converge and show up in our daily lives”, Simone Legno, Creative Director of tokidoki.
The tokidoki for Clek collection ranges from the award winning Olli booster seat with its LATCH technology to the Oobr, the high-back booster seat that has made the IIHS’s list of “best-bets” in booster seats, to the groundbreaking convertible car seat, Foonf, the only car seat on the market to incorporate vehicle design cues with the REACT (Rapid Energy-Absorbing Crumple Technology) restraint system.
Clek’s 2013 line-up of car seats will be truly one-of-a-kind. Tokidoki for Clek will be tailored in Crypton® Super Fabrics which have a moisture barrier, are stain resistant, eliminate odor-causing bacteria and are GREEN Guard Select certified. This creative new line will debut for the 2013 Spring/Summer season.
Clek, based in Toronto, Canada, provides modern safety products for today’s families on the go. Utilizing contemporary styling cues and advanced engineering techniques, Clek products excel in both form and function. With simple innovative solutions, Clek products are designed to make life easier without sacrificing style or safety. Clek’s Foonf is a 2012 winner of the JPMA Innovation Award. Clek® and Foonf® are registered trademarks of Clek Inc. Crypton® is a registered trademark of Crypton, LLC.
Headquartered in Los Angeles, CA, tokidoki was founded in 2003 by designer Simone Legno and his partners Pooneh Mohajer and Ivan Arnold. An innovative line of apparel, handbags, cosmetics, accessories and more, tokidoki has built a worldwide following with its larger- than-life characters and designs. The brand’s cult status has fueled high-profile collaborations with Karl Lagerfeld, LeSportsac, Onitsuka Tiger, Marvel, New Era, Hello Kitty, Fujitsu, Levi’s, Smashbox cosmetics, Sephora, Xbox, T-mobile, Fornarina, Mattel, Skullcandy and Medicom Toy.