Toronto, Ontario, October 16, 2013 – Clek, the award-winning child passenger safety seating company with modern style, announces a new series of child passenger safety seats featuring one-of-a-kind prints influenced by tokidoki’s larger-than-life designs and characters. Clek announced the exciting collaboration with Los Angeles-based fashion and lifestyle brand tokidoki last year. Together, the innovative brands have collaborated on new color ways for Clek’s Olli, Oobr and Foonf child passenger seats.
“The tokidoki for Clek partnership is a natural way to expand upon our design DNA,” explained Clek President, Chris Lumley. “tokidoki’s commitment to innovative design matches our own, while their worldwide following and cult status among young parents makes this a natural fit.”
“Clek is a great brand that embodies the tokidoki spirit. We love to work with companies like Clek that are making breakthroughs in technology coupled with functional design. The tokidoki for Clek collaboration is a strong example of where art, progressive technology and children’s car seats converge and show up in our daily lives.” – Simone Legno, tokidoki creative director.
The tokidoki for Clek collection ranges from the award-winning Olli booster seat with its LATCH technology to the Oobr, the high-back booster seat that has made the IIHS’s list of “best-bets” in booster seats to the groundbreaking convertible car seat, Foonf, the only car seat on the market to incorporate vehicle design cues with the REACT (Rapid Energy-Absorbing Crumple Technology) restraint system. tokidoki for Clek will be tailored in Crypton® Super Fabrics which have a moisture barrier, are stain resistant, eliminate odor- causing bacteria and are GREENGUARD Select Certified. This creative new fall line will debut for the Fall 2013 season. MSRP range for the tokidoki models is $124.99 for the Olli models; $349.99 for the Oobr models; and $549.99 for the Foonf models and will be available later this fall at www.clekinc.com.
Clek, based in Toronto, Canada, provides modern safety products for today’s families on the go. Utilizing contemporary styling cues and advanced engineering techniques, Clek products excel in both form and function. With simple innovative solutions, Clek products are designed to make life easier without sacrificing style or safety. Clek® and Foonf® are registered trademarks of Clek Inc. Crypton® is a registered trademark of Crypton, LLC.
tokidoki is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of iconic brands such as Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel and others. For more information, please visit www.tokidoki.it.