Foonf – Clek Launches Ground-Breaking Convertible Child Seat

Toronto, Ontario, December 11, 2012 – Clek’s first convertible child seat—Foonf—launches this week. Featuring revolutionary all-around safety and a rigid-LATCH forward-facing installation, Foonf delivers an automotive-inspired child seat, with a host
of other first-in-class features new to the convertible child seat market.

Foonf’s REACT^TM (Rapid Energy-Absorbing Crumple Technology) safety system is inspired by automotive safety technology. Clek president, Chris Lumley explains, “Like the crumple zones that protect us in the cars we drive, the crumple zone system integrated into every Foonf child seat absorbs energy from a collision preventing it from being transmitted to the child.”

Designed to provide maximum protection to the forward-facing child, the REACT safety system reduces forces by up to 40%, setting a new standard in child seat safety. Foonf is also engineered with advanced rear-facing and side-impact safety systems. In rear-facing mode, Foonf features an anti-rebound bar for improved fit and enhanced safety performance. To protect the child in a side-impact collision, Foonf is built on a metal sub-structure with strategically positioned energy-absorbing foam layers in the sides of the seat and in the adjustable headrest.

Lumley states, “This seat is a tank. It was designed to preform in a crash.”

Designed to address the painstaking process of child seat installation, Foonf is equipped with Clek’s signature rigid-LATCH system, allowing for proper forward-facing installation in seconds. This enables parents and caregivers to confidently remove and install the child seat as needed. It also features a simple, click-in angle – adjustment wedge and removable cushion for user-friendly rear-facing installation, even in smaller vehicles. And, measuring less than 17 in. at its widest point (and 13 in. at the base) Foonf provides space that makes 3-across seating possible.

Foonf has many convenience features. Crypton® Super Fabrics (available on all models excluding Drift and Phantom) are GREENGUARD Select Certified and provide permanent protection against stains, moisture and odor- causing bacteria. Side-bolster magnets keep harnesses open while you place your child in their seat, making life easier for parents and caregivers. After children outgrow the seat, Foonf lives on. Clek has formed a strategic partnership network throughout North America to manage the disassembly of their seats and the recycling of the individual components.

About Clek

Clek, based in Toronto, Canada, provides modern safety products for today’s families on the go. Utilizing contemporary styling cues and advanced engineering techniques, Clek products excel in both form and function. With simple innovative solutions, Clek products are designed to make life easier without sacrificing style or safety. Clek’s Foonf is a 2012 winner of the JPMA Innovation Award. Clek® and Foonf® are registered trademarks of Clek Inc. Crypton® is a registered trademark of Crypton, LLC. tokidoki® is a registered trademark of Simone Legno.